“…because if you flunk that part, the deal’s not happening no matter what conditions are offered.”
And by “that part”, they mean being interested in the human relationship with your business prospect as much or more than the transaction.
As it should be.
Whatever you do, don't build your coworking community alone.
Join the 3000+ community builders who get my newest posts, lessons, stories, and tips like "How to fund your coworking space" and "Why I hate the title Community Manager"