From my inbox:
“I finished graduate school about a year ago and have been living a fairly isolated freelancing, self-employed life—a rough road after leaving such a fulfilling, tight-knit family experience. I feel deeply compelled to start something bigger than myself and a shared work space is my dream.
But I feel pressured by others opening coworking spaces in the area. How can one differentiate them? I think of New York, Chicago, etc., where there are so many. How do they all manage to essentially do the same thing but still stay in business?”
1 – Many of them don’t stay in business. I watch a lot of coworking spaces close, because they forget what business they’re in, and that being a commodity is a race to the bottom. Which brings me to…
2 – You already answered how they differentiate in your first paragraph. “A fulfilling, tight-knit family experience.”
Do families compete with each other? Or do neighborhoods thrive when they’re full a little tight knit interconnected but different families?
Do neighborhoods compete with each other? Or do cities thrive when they’re full of little tight knit interconnected but different neighborhoods?
Whatever you do, don't build your coworking community alone.
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