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Alex Hillman

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Openness and Transparency

1 minute read
by Alex Hillman

Two words that have been bastardized into near meaninglessness (or at least misunderstanding) by marketing drones. Thank goodness Tara Hunt, in her brand new book (just released today!) “The Whuffie Factor“, has this to say:


“Openness and transparency is a great first step, often beyond what your competitors are doing, but it is equally important to take the results of that openness – the feedback and the market research – and integrate it into your product itself. This is more difficult than opening yourself in the first place because there will be a great number of conversations to respond to.”

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Hey, thanks for reading!

Alex Hillman I am always thinking about the intersection of people, relationships, trust and business. I founded Indy Hall in 2006, making us one of oldest fully independent coworking communities in the world. This site is packed with the lessons and examples I’ve learned along the way. You can find me on Twitter, too! 🐦 Say hi.