It’s a little silly that this is the first post I’m making from San Francisco. I’ve got a bunch of other drafts started, but I wanted to get this one out now while it was fresh in my mind.

I learned a lot this week.

I’ve often described my past experiences at SXSW as somewhat sobering (not chemically, but psychologically). It was my first exposure to some of the people responsible for literally creating the internet, or critical parts of it that we all take for granted. And rather than be presented with an egomaniacal rock star, I found lots of people just like me, who wanted to do cool things with cool people.

I’ve had this experience repeatedly over the last 2 years. I’ve got some really incredible friends. I’m friends with some really incredible people.

Secret? One my “would be cool if…” ideas for this week was to sit down with Evan Williams and chat. Not about Twitter, not about anything in particular. Just in general as someone who has interest in his approach to business and thinks he’s done cool stuff. I still would love for that to take place at some point.

This week has been a difficult week for one of our favorite one to many real time device agnostic communications platform. Seems I picked a bad week to try to make my sit down with Ev happen.

I’m not going to go into the details of what’s been going on with Twitter, technically or socially. I reserve my own opinions, and many others reserve theirs. Way cool. Thats what happens when services transcend the usual verticals of user expectations. That’s not what I really want to write about.

What I wanted to remind myself, and everyone else is this:

The door above is the front door to Twitter HQ. Twitter isn’t a magical creature. It isn’t a mythical beast.

It’s the product of a lot of hard work by people who, unlike the conjurers that we sometimes make them out to be/expect them to be, still need to walk in that door at the beginning of the day, and out the door at the end.

We’re upset because we care. I get that.

Based on some of the information they’ve released, the team seems to being through some of the “converting a hang glider into a Boeing747 in mid-air” syndrome that I’ve alluded to in my own life, so I empathize.

The other side of things that I can parallel to my own experience is that, I hope, it’s not over. There’s lots more to pan out. This isn’t 100% uncharted territory, but there certainly is a good deal that’s new. If for nobody else, it’s new for the team who’s dealing with it right now.

I’m watching intently. I’m resisting the temptation to use Twitter as a self-referential kvetch-funneling megaphone, because that certainly isn’t helping the situation right now.

These websites live up in “the cloud”, but the people are real. And a lot of the time, the people are WAY cooler than the websites they drive. If decision making were easy, people would fuck up a whole lot less. And I don’t know when the last time you looked around you was, but there are way more failures than successes out there.

More on that notion later.

In other news, I finally got to pick up an official Twitter shirt. And I got to see Alex Payne and Brit Selvitelle for a few minutes (and hopefully again this weekend) and they’re two really rad dudes who walk through the aforementioned door every day.

And Ev…you were there today, but you looked busy, man. Didn’t want to bug you. So hopefully another time.