Here’s the deal: teaching people how to tweet on twitter.com, blog on blogger.com, or belch on belcher.com, makes not an effective social media campaign.
There is no silver bullet.
You need to evaluate business problems.
You have to know the right solutions to solve those problems, relevantly to the business in question.
And you need to design and execute against metrics to measure the success of your decisions.
It’s not simple. It’s not quick.
Which is why I find it so hard to believe how many “social media experts” are out there.
My sincere hope it that people read at this really well constructed deck and presentation content, and take it to heart, and put their “social media consultant” cards in a drawer for a day when you actually can provide value to the people paying them money. (And maybe use those spare “SEO consultant” cards you’ve got laying around in the mean time so you don’t have to waste money on new ones).