Sometimes I feel like Seth Godin is peeking over my shoulder or into my brain when he writes posts like this one.
The key point of the essay should sound familiar, though:
If you’re a starfish, then, don’t sign up with the long tail guys. Build your own universe, your own permission asset. Find a tribe, lead it, connect with it, become the short head, the one and only, the one that we’d miss if you were gone.
The long tail is for organizations that own warehouses.