I was going to give you all sorts of background on our friendship, how we became friends, what it’s meant to me, blah blah blah. The I remembered that you probably wouldn’t care.
What’s important is why Gary and I became friends, and why we’ve stayed friends. We have a commonality. We’re both wired to make the world a better place, whatever it takes.
In 2009, Gary released his 1st book. “Crush It!” was a fun read, but it was like talking to Gary circa 2009. It was manic and excited, often inspirational, but otherwise was phoning it in. Gary and I haven’t talked about it, but I think even he knows that “Crush It!” wasn’t a book that was going to change the world.
Today (well, yesterday by now), “The Thank You Economy” is on bookshelves. But I’m not going to review Gary’s new book, in spite of having had a galley copy for the last week. The fact that I’m writing about it at all should tell you that you might want to go pick up a copy and read it for yourself.
Instead, I’m going to suggest a trick to employ while reading “The Thank You Economy”.
Remember, Gary’s a make the world a better place, whatever it takes kind of guy. Which is why I think that “The Thank You Economy” is actually a trojan horse carefully placed in the business section.
While the message appears to be about how to succeed at business, I’m going to challenge you to read the book as a guide of how to succeed at life.
“The Thank You Economy” isn’t a business book, in spite of the section of the bookstore you found it or even the name of the publisher on the spine. It’s a sneak attack on a broken business world, with a mission to make the world a better place, whatever it takes.
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