Hi. Since this past Thursday morning at 12:00AM, it’s been 2009. You’ve said, “it’s going to be better than 2008”. You’ve said “I’m going to resolve…”.
Screw that. Year long resolutions are too long to keep, which is why they’re so rarely kept. I’m making a resolution to make smaller resolutions this year. Want to play along?
What are you going to do for the first 95 days of 2009?
I figure the first 3 months of the year is a pretty solid commitment to anything. Lucky for me, I’m not committing to the gym, or to eat better (though I hope to do that anyway). I’m committing to working my way through the 95 theses of The Cluetrain Manifesto to riff, expound, and hopefully ask new questions about what they mean today.
What’s that? You haven’t read Cluetrain yet? Go buy yourself a copy now (disclosure: affiliate link). You’ll thank me. I promise. In fact, you should buy one for a business associate you care about as well. They’ll thank you.
This series won’t refer to the original Cluetrain so much that you MUST read it, but I can’t recommend enough that you should read it anyway.
Kudos goes to Annie Heckenberger for the original call to action here. We often talk about how much better off the PR and Marketing industries would be if, as a pre-requisite to entering the profession, they had to read Cluetrain.
What’s wild is that now that it’s 2009, that means that Cluetrain has been around for 10 years. In fact, according to Archive.org, cluetrain.com’s first version was May 8, 1999. While this may or may not be accurate, it is poetic. If I post about one thesis each week day for 95 days starting this upcoming Monday, I’ll push the final post live on May 1st15th, 2009, just one week before after Cluetrain.com‘s 10th birthday. (Seems my weekly math was off).
And so it will be.
Beginning this Monday, January 5th, 2009, I’ll take on thesis #1: Markets are Conversations.
95 days is a lot of writing. I’ll be reaching out to respected friends and mentors for guest posts. If you have posts that you’re interested in guest posting for, let me know which one and we’ll discuss the editorial calendar.
At the end, I’m confident we’re going to have something very interesting. Something very exciting. And something worthy of celebrating the 10th birthday of one of the most important books I’ve ever read.
Oh, and a HUGE thanks to the original authors for writing a book that now, a decade later, is as relevant if not more relevant than it was when it first was published. I tip my hat to the site’s creators: Rick Levine, Chris Locke, Doc Searls, and David Weinberger. You’ve inspired a generation, but to hell with them, you’ve inspired me.
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