About 3 weeks ago I announced my departure from Round3 and that I’d be pursuing new work as an independent consultant. The main reason for that announcement was my decision to put focus on continuing to grow IndyHall with Geoff while finding other projects and teams to consult with regarding their user communities, as well as social business practices.
I’m really, really stoked to announce that I’ve teamed up with Anthillz.com, a Philadelphia startup founded by Blake Jennelle. Blake is also the founder of Philly Startup Leaders, and we have become friends over the last year through the similarities that our organizations’ (PSL and IndyHall) goals share.
Anthillz is building out tools to help freelancers and independents manage their reputations by organizing client and peer feedback and helping generate measurable statistics that can help in freelancer searches, as well.
Where do I fit? Well, besides my obvious interest in the value of freelancers and doing things that make it easier to be an independent, Blake and his team realized there was value on community marketing as well as using member feedback to drive their product design process. I’m being brought in to help advise and lead that process, all along the way helping be a liaison for the community and the management team. I’m there for the community, and there for the team, when they need things and will help facilitate interactions between them.
My favorite part? Read this part of the position description that Blake and I drafted together:
When there’s a tension between his roles of representing the company and advocating on behalf of the community, the advocate should take the side of the community. Any company has the natural tendency to give extra weight to its own interests, and the Community Advocate is an essential counterweight.
Blake wrote, this not me, but it’s attitudes like this that makes me have hope for company leadership in general. Blake and his entire team are as excited about this new partnership as I am.
I look forward to being able to share our findings as we continue to develop Anthillz as a product and a community, and encourage you to check it out and feed back as well!
I’ve got a couple of other similar projects and partnerships in the work, and am excited to share them with you as they unfold. Stay tuned, everybody!
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