Tag Archives: transparency

Openness and Transparency

By Alex Hillman on Tuesday, April 21st, 2009 in business, Community with No Comments

Are two words that have been bastardized into near meaninglessness (or at least misunderstanding) by marketing drones. Thank goodness Tara Hunt, in her brand new book (just released today!) “The Whuffie Factor“, has this to

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Authenticity isn't a feature. It's a tone.

By Alex Hillman on Tuesday, December 23rd, 2008 in business, Community with 8 Comments

You can’t add things like authenticity and transparency to your business or application as if they were ingredients to a soup or features on a car. When they are not a part of your DNA,

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