Tag Archives: cluetrain

Cluetrain-a-Day 2009: Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.

By Alex Hillman on Monday, January 26th, 2009 in business with 4 Comments

This post is part of a 95 post series discussing the 95 theses of the Cluetrain Manifesto as they relate to business in 2009. Read more about the series in the introduction post. And check

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Cluetrain in Action: Online community ROI research report

By Alex Hillman on Sunday, January 25th, 2009 in Community with No Comments

I’ve spent the last 3 weeks working from Cluetrain theses to explain how online communities are conversing, with and without the companies they are conversing about.

While doing some more research for case studies,

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