What do communities & product businesses have in common?

A lot, which is what this interview below is all about. I’ve gotten to talk with Justin Jackson a few times now and it’s always a really good time. This conversation is no exception.

Enjoy!

Links mentioned:

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The world is so tiny

From the Indy Hall staff room this morning.

alex [10:56 AM]
So, last night I was at this TINY tiny tiny bar in west philly.

alex [10:56 AM] like, literally the size of my living room because it is a living room in a house that was turned into a restaurant.

alex [10:57 AM] first i’m talking to the bartender who’s helping me pick a beer

alex [10:57 AM] turns around to open it for me at the bar, and the guy sitting to my right had picked the same beer

alex [10:57 AM] we say hi - he notices my Indy Hall jacket

alex [10:57 AM] “Is that an Indy Hall jacket?” he asks?

alex [10:57 AM] I said “yup!"

alex [10:57 AM] “so, does that mean you’re a member there?"

alex [10:58 AM] Yep, I actually started it too.

alex [10:58 AM] “WHAT!” double take

alex [10:58 AM] so, you’ve heard of it

alex [10:59 AM] “yeah, I moved to Philly about a month ago and have been meaning to check it out. I literally had just booked a tour for tomorrow.”

alex [10:59 AM] and that’s how I met Ronan

alex [10:59 AM] who’s coming in for a tour today at 3pm

But wait, there’s more.

alex [11:00 AM]
later, standing in a corner talking to patterson and her friend

alex [11:00 AM] two girls casually work their way into our conversation

alex [11:00 AM] one girl, “is that an Indy Hall jacket?” she asks?

alex [11:00 AM] this is in the same, tiny, living room sized bar at 45th and locust.

alex [11:00 AM] i said yes, naturally

alex [11:01 AM] “oh, cuz….I went on a date with a guy last year. and he took me there. it was really, really awesome."

My life is so weird sometimes.

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How to design community building events that people will love and remember

A community builder’s and work is a sequence of events. How can you be sure that the events that you organize stand out? Especially as more members in our community step up to organize events at Indy Hall, we’ve asked ourselves: “What’s the difference between an event that leaves a ‘mark’ on the people who attend, that everyone loves and remembers...and an event that simply becomes a “past event” on the calendar?" Sometimes I describe the DNA of Indy Hall (and coworking, for that matter) as experiments in bringing people together. One of the biggest lessons that we’ve learned is that we’re more effective when we stop thinking about Indy Hall as an office, but instead as “a community experience that happens to look like an office.” I’m not at all surprised that one of the best answers to the question “how do you design great community building events” came from Vanessa Gennarelli. Vanessa put together a killer set of actionable examples, mostly inspired from an event that she recently attended but also heavily informed by her time at Indy Hall, her background as a researcher and learning designer. Sidenote: if we coworking space founders aren’t supposed to have “favorite” members, then I’m breaking the rules with Vanessa. Read on, and enjoy! -Alex

Hi, I’m Vanessa–I’m an Indy Hall alum. Alex and I met when I somersaulted into Indy Hall in September 2010, and I realized that this was a very unique community by design. The desks were mixed to prompt interactions. Shy people were encouraged to participate in whatever way worked for them. Coworkers governed each other, they weren’t policed by a crew of community managers. 

Indy Hall’s design isn’t just good, it’s good for you. 

I went on to study coworking and learning at Harvard, and found a relationship between this kind of social design and number of skills acquired. 

At P2PU, I work in online learning–we create experiences for folks to learn from each other. And most of the time, the best design for a community does not rely on technical tools. Usually, there are human solutions. 

There’s a vibrant discussion on the web about inequity in the tech community. Open source culture suggests an approach of, “Let’s experiment with human solutions, and share back what works”.  As an educational researcher by training (and a riot grrrl by trade), I think a lot about how to structure experiences to alleviate stereotype threat and make an environment safe for learning. What follows is the research that informs my thinking, and a few concrete ideas for how to design a conference for equity, interaction and learning. These interactions are very much in line with the tenets of peer learning, and the social design that anchors Indy Hall. 

About a week ago I found myself at Ordcamp, which is like a lock-in for nerdy adults of all stripes. The organizers made some novel design choices for their event, which got me churning about conferences and gender in general. 

What made Ordcamp different?

About 270 passionate people came together last weekend at the Google offices in Chicago and spent nearly 40 straight hours with each other. 

The format was an unconference, so the content of the event was generated by the campers. It was the best event I can remember, and I wanted to give props to the Ordcamp design crew on the following points: 

Praises be to Ordcamp for removing the “hustle.” 
Campers were discouraged from pitching products, and wore their interests on their name tag, not their job title. Campers were encouraged to talk about stuff outside their area of expertise, and to attend sessions they knew nothing about. The result was that campers treated each other as people before the transaction of work. 

Hats off to Ordcamp for a mix of folks.
We know heterogenous groups are good for learning, and I noticed efforts by the Ordcamp crew to make it so. I met people from the humanities, the arts, education, not just tech. While it was mostly a youthful crowd, I spoke to several people with more experience in their field. And on the gender diversity front, I’d say about 30-40% of attendees were female-bodied (a purely a from-the-hip number).

These event design choices enable a safe learning environment. I heartily recommend focusing on the personal and designing for a mix of folks to prompt serendipity. 

The Problem Set at an Unconference
Unconferences can be nerve-wracking. Pushing for a session spot, the expectation to “jump right in” to conversations, a sea of unfamiliar faces–this stuff is stressful if you aren’t competitive or extroverted. 

The Ordcamp design crew had thought about this. At the plenary, all of the ladies were instructed to stand up, walk outside the room, and then we had first crack at the session board. 

I was a little unnerved by being identified as a woman, walking by all the dudes, and not knowing why I was exiting the room. But (but but but!) I totally appreciate how the organizers at Ordcamp recognized the power dynamic at play. Let’s walk through a bit of neuroscience to give potential solutions some shape. 

Wonk it Down 
I asked several ladies at Ordcamp if, at tech events, they count how many women are in a room. Each of them said “every time.” When we (women) walk into a room, the automatic instinct is to find out if we belong there. For better and for worse, that’s usually a visual indicator–are there people who look like me in the room? Am I welcome? 

The research backs this instinct up–findings suggest that the sex ratio in a room has a direct effect on female performance (Inzlicht & Ben-Zeev, 2000). Also visible female role models (at all levels of engagement) can help ameliorate anxiety about performance (Blanton, Crocker, & Miller, 2000; Marx, Stapel, & Muller, 2005). 

So conference organizers, pay these bits mind when you’re putting together your planning committee, invitations and panels. How we feel has a massive impact on learning and performance. We can help overcome anxiety and stereotype threat by designing for small interactions, empathy and prompting a culture to gel. 

Design Principles for Equity 

With any design project, I like to start with identifying certain design principles or priorities. When it comes to an event, I’d outline these as: 

  • interaction and mixing 
  • collaboration over competition 
  • personal over professional 

That way we can look at each interaction we design and see if it meets those priorities. For an unconference (for Ordcamp in particular, since they are great), I’d recommend the following: 

1. Prompt Campers to co-create. As a Camper, you’re assigned 2-3 other folks at random the week before. Brainstorm 3 of your passions, share 1 of them, and come up with a session idea that taps on all your collective ideas. For instance, if you’re all good at multitasking, come up with a session on time, being present or slowing down. 

 2. Self-introductions. Our interests were written on our name tags when we arrived (which I greatly prefer to my job title). But instead of having those pre-printed for us, in the first plenary session, prompt folks to introduce themselves to their neighbors without mentioning what they do for a living. 

3. Select sessions at random. Have folks put their session ideas in a big, Inventables-branded molded drum and pull them out. Or have campers spin a wheel when they walk in and a session spot is one of the prized options. Or have them roll ridiculous dice. The idea here is to not separate “ideas of ladies” vs. “ideas of dudes.” It’s important that women are not reminded of their gender before they do something potentially cognitively stressful (Steele & Ambady, 2006). 

4. Use the building to create a shared sense of identity. The building itself is playful. What story could be written using the titles of the rooms (Adventures in Babysitting, Risky Business, High Fidelity) crossed with the titles of sessions (Flaming Nunchucks, Farming Chickens, Uncertainty etc) before the sessions officially start? Or, is there a mystery that could be revealed by visiting each room? Which leads us to… 

5. Keep people moving. Remember the new-kid-in-town-walk-into cafeteria feeling? You can find a way to stem that awkwardness and prompt mixing of folks by a.) having people self-select into themed tables (superheroes, rock clubs, etc) or b) having folks change tables intermittently (whiskey course, anyone?). Speedgeeking is another attempt at keeping people moving, so they have a sense that they “know” the room and belong there. 

6. Report back. Involve the whole room in this phase by rocking a human spectogram (e.g. I learned something new. I met 5 amazing people. I did something I’d never done before) and then asking for stories out of that group. Involve the entire culture in the reflection process as a way to welcome individual stories. 

Event design is both an art and a science. Most of the time, the easiest option doesn’t nurture interaction or growth. 

And that’s what we want–humans interacting with each other. As peers.

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