“Home, by putting people first, and then apps–by just flipping the order–is one of many small but meaningful changes in our relationship with technology over time.” – Mark Zuckerberg introducing Facebook’s newest iteration, “Home”
To steal a riff from Clay Christensen, I don’t have an opinion on the new Facebook product. But I do have a theory, and my theory has an opinion.
I’ve spent a lot of my adult life thinking about this kind of “orientation”, and I continue to develop sources for my own theories about putting people first. Coworking is my largest active manifestation of that, where we prioritize people ahead of desks and encourage our members to prioritize relationships ahead of transactions. I’ve studied business and technology, and learn more about both any given psychology or sociology book than I do from most of the business books and blog posts that I’ve read combined.
The work I’ve done that’s led me to my theory has been largely personal and altruistic, but it hasn’t taken me long to recognize the powerful implications of the theory: putting people first is good for business.
Facebook’s reason for putting people first is undeniably a business decision, but my theory’s opinion is that it’s more complex than most people realize.
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