Monthly Archives: April 2009

One foot in front of the other

By Alex Hillman on Wednesday, April 22nd, 2009 in business, Community with 2 Comments

I’ve identified three distinct phases to a community marketing plan. As much as I hate speaking in absolutes, I’m confident that they need to go in this order to be truly effective.

Listen –

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Openness and Transparency

By Alex Hillman on Tuesday, April 21st, 2009 in business, Community with No Comments

Are two words that have been bastardized into near meaninglessness (or at least misunderstanding) by marketing drones. Thank goodness Tara Hunt, in her brand new book (just released today!) “The Whuffie Factor“, has this to

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