Comments on: Cluetrain-a-Day 2009: Markets consist of human beings, not demographic sectors.

By: Cluetrain-a-day 2009: What’s happening to markets is also happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.

Wed, 21 Jan 2009 05:02:14 +0000

[...] Thesis #2, Markets consist of human beings, not demographic sectors? Actually, remember nearly every thesis we’ve covered so far? The lessons apply to [...]

By: whitneyhess (Whitney Hess)

whitneyhess (Whitney Hess) — Wed, 07 Jan 2009 20:47:16 +0000

The amazing @alexknowshtml is doing Cluetrain-a-day, a 95-post series, on his blog. @orian and I were mentioned on Day 2 http://is.gd/eMyp

By: whitneyhess (Whitney Hess)

whitneyhess (Whitney Hess) — Wed, 07 Jan 2009 20:47:00 +0000

The amazing @alexknowshtml is doing Cluetrain-a-day, a 95-post series, on his blog. @orian and I were mentioned on Day 2 http://is.gd/eMyp

By: Alex Hillman

Alex Hillman — Wed, 07 Jan 2009 16:15:50 +0000

@Murray Izenwasser: Murray, personas are a great way, maybe even a common way, but hardly a ubiquitous way to design for the web.

Even worse, they're almost completely remiss from design for business. Before the business plan, define who is your customer, and do they need you? If not, you need to start over.

By: Alex Hillman

Alex Hillman — Wed, 07 Jan 2009 16:15:00 +0000

@Murray Izenwasser: Murray, personas are a great way, maybe even a common way, but hardly a ubiquitous way to design for the web.

Even worse, they're almost completely remiss from design for business. Before the business plan, define who is your customer, and do they need you? If not, you need to start over.