This is something a lot of companies forget when talking about community. Your employees are part of the community too. When you increase their ability to collaborate, internally and externally, they’ll be more engaged in their work. And like the quote says, this means lower turn-over and higher performance. All you need to do is give them a place to it and encourage them to participate. And what better place than where your customers already hang out?

Positive feedback loops FTW!

This is something a lot of companies forget when talking about community. Your employees are part of the community too. When you increase their ability to collaborate, internally and externally, they’ll be more engaged in their work. And like the quote says, this means lower turn-over and higher performance. All you need to do is give them a place to it and encourage them to participate. And what better place than where your customers already hang out?

Positive feedback loops FTW!

Sure, they’ll help you by writing reviews of your products or beta testing your site, but what they really want is to help you design the next product. They want to give you ideas for new features, new directions, new markets and what’s crazy is that they’re willing to do it for free.

Well not totally free. I think that there is slowly becoming a tacit agreement that you better acknowledge where these new things come from. But why wouldn’t you? What does it ultimately cost? And the feeling that that engenders in your users (in your collaborators) is worth more than any ad campaign.