Comments on: The 4 Corners of What's Broken with Paid Product Evangelism http://dangerouslyawesome.com/2008/11/the-4-corners-of-whats-broken-with-paid-product-evangelism/ Fri, 18 May 2012 12:31:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: TechWag » What is broken with Paid product Evangelism http://dangerouslyawesome.com/2008/11/the-4-corners-of-whats-broken-with-paid-product-evangelism/comment-page-1/#comment-1075 TechWag » What is broken with Paid product Evangelism Sun, 09 Nov 2008 01:24:10 +0000 http://www.dangerouslyawesome.com/?p=702#comment-1075 <p>[...] The good part is many companies don’t need to worry about this, most of their advertising that really matters is going to come from word of mouth, and not necessarily based on the word of a product shill that may or may not be suited for the job. As Dangerously Awesome points out, there are four things a company needs to think about before they get deep into paid product evangelism. • Companies that need it the most think they can’t afford a good evanglist • Companies who can afford evangelists ultimately don’t benefit from it on the scale of their expectations, or don’t hire with the right criteria • People who charge exorbitantly for evangelism aren’t any good at it • People who are qualified candidates for evangelizing aren’t meeting the companies that need them Source: Dangerously Awesome.com [...]</p> [...] The good part is many companies don’t need to worry about this, most of their advertising that really matters is going to come from word of mouth, and not necessarily based on the word of a product shill that may or may not be suited for the job. As Dangerously Awesome points out, there are four things a company needs to think about before they get deep into paid product evangelism. • Companies that need it the most think they can’t afford a good evanglist • Companies who can afford evangelists ultimately don’t benefit from it on the scale of their expectations, or don’t hire with the right criteria • People who charge exorbitantly for evangelism aren’t any good at it • People who are qualified candidates for evangelizing aren’t meeting the companies that need them Source: Dangerously Awesome.com [...]

]]> By: Jesse Middleton http://dangerouslyawesome.com/2008/11/the-4-corners-of-whats-broken-with-paid-product-evangelism/comment-page-1/#comment-1074 Jesse Middleton Fri, 07 Nov 2008 16:12:57 +0000 http://www.dangerouslyawesome.com/?p=702#comment-1074 <p>You know, I couldn't agree with you more. It was and still is a hard line to draw between being a megaphone and a person with a task list and being an evangelist who ultimately is around to help the users of the product enjoy their experience more.</p> <p>Processing feedback is not an easy task either. Sometimes the developers don't like what the users have to say but at the end of the day, in order to be a good spokesperson for the people, you have to side with the users. This can cause arguments and hurt feelings on both sides IMHO.</p> You know, I couldn’t agree with you more. It was and still is a hard line to draw between being a megaphone and a person with a task list and being an evangelist who ultimately is around to help the users of the product enjoy their experience more.

Processing feedback is not an easy task either. Sometimes the developers don’t like what the users have to say but at the end of the day, in order to be a good spokesperson for the people, you have to side with the users. This can cause arguments and hurt feelings on both sides IMHO.

]]> By: Jesse Middleton http://dangerouslyawesome.com/2008/11/the-4-corners-of-whats-broken-with-paid-product-evangelism/comment-page-1/#comment-2280 Jesse Middleton Fri, 07 Nov 2008 16:12:00 +0000 http://www.dangerouslyawesome.com/?p=702#comment-2280 <p>You know, I couldn't agree with you more. It was and still is a hard line to draw between being a megaphone and a person with a task list and being an evangelist who ultimately is around to help the users of the product enjoy their experience more.</p> <p>Processing feedback is not an easy task either. Sometimes the developers don't like what the users have to say but at the end of the day, in order to be a good spokesperson for the people, you have to side with the users. This can cause arguments and hurt feelings on both sides IMHO.</p> You know, I couldn’t agree with you more. It was and still is a hard line to draw between being a megaphone and a person with a task list and being an evangelist who ultimately is around to help the users of the product enjoy their experience more.

Processing feedback is not an easy task either. Sometimes the developers don’t like what the users have to say but at the end of the day, in order to be a good spokesperson for the people, you have to side with the users. This can cause arguments and hurt feelings on both sides IMHO.

]]> By: Kendall Schoenrock http://dangerouslyawesome.com/2008/11/the-4-corners-of-whats-broken-with-paid-product-evangelism/comment-page-1/#comment-1073 Kendall Schoenrock Fri, 07 Nov 2008 15:37:33 +0000 http://www.dangerouslyawesome.com/?p=702#comment-1073 <p>I agree. Well said.</p> <p>Cheers, Kendall</p> I agree. Well said.

Cheers, Kendall

]]> By: Kendall Schoenrock http://dangerouslyawesome.com/2008/11/the-4-corners-of-whats-broken-with-paid-product-evangelism/comment-page-1/#comment-2279 Kendall Schoenrock Fri, 07 Nov 2008 15:37:00 +0000 http://www.dangerouslyawesome.com/?p=702#comment-2279 <p>I agree. Well said.</p> <p>Cheers, Kendall</p> I agree. Well said.

Cheers, Kendall

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