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	<title>Comments on: Keep your Audience Relevent &#8211; Not All Press is Good Press</title>
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		<link>http://dangerouslyawesome.com/2008/05/keep-your-audience-relevent-not-all-press-is-good-press/comment-page-1/#comment-757</link>
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		<pubDate>Mon, 09 Jun 2008 08:58:39 +0000</pubDate>
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		<title>By: Austin</title>
		<link>http://dangerouslyawesome.com/2008/05/keep-your-audience-relevent-not-all-press-is-good-press/comment-page-1/#comment-756</link>
		<dc:creator>Austin</dc:creator>
		<pubDate>Fri, 02 May 2008 16:59:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.dangerouslyawesome.com/?p=344#comment-756</guid>
		<description>&lt;p&gt;Alex, couldn&#039;t have said it better myself - as we&#039;ve built myfirstpaycheck.com we&#039;ve received all sorts of kinds of press and seen all sorts of different types of bounces from it. We haven&#039;t been mentioned in the Inky yet, but our biggest bounce so far has come from the Philly Metro (which reached lots of part-time employees) - not our national TV appearance (which reached lots of business owners)
While we focus on The Heavy Artillery, MSM is an important &#039;touch&#039; for us. People don&#039;t hear about something one time and say, &quot;Wow, that&#039;s amazing&quot; they need to hear it 5, 10, 20 times for it to process. I&#039;ve found that when I make sales calls or talk about myfirstpaycheck.com after MSM pieces people are much more likely to say, &quot;Oh yea, I&#039;ve heard of that site, what do you do again?&quot;&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Alex, couldn&#8217;t have said it better myself &#8211; as we&#8217;ve built myfirstpaycheck.com we&#8217;ve received all sorts of kinds of press and seen all sorts of different types of bounces from it. We haven&#8217;t been mentioned in the Inky yet, but our biggest bounce so far has come from the Philly Metro (which reached lots of part-time employees) &#8211; not our national TV appearance (which reached lots of business owners)
While we focus on The Heavy Artillery, MSM is an important &#8216;touch&#8217; for us. People don&#8217;t hear about something one time and say, &#8220;Wow, that&#8217;s amazing&#8221; they need to hear it 5, 10, 20 times for it to process. I&#8217;ve found that when I make sales calls or talk about myfirstpaycheck.com after MSM pieces people are much more likely to say, &#8220;Oh yea, I&#8217;ve heard of that site, what do you do again?&#8221;</p>
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		<title>By: Austin</title>
		<link>http://dangerouslyawesome.com/2008/05/keep-your-audience-relevent-not-all-press-is-good-press/comment-page-1/#comment-2123</link>
		<dc:creator>Austin</dc:creator>
		<pubDate>Fri, 02 May 2008 16:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.dangerouslyawesome.com/?p=344#comment-2123</guid>
		<description>&lt;p&gt;Alex, couldn&#039;t have said it better myself - as we&#039;ve built myfirstpaycheck.com we&#039;ve received all sorts of kinds of press and seen all sorts of different types of bounces from it. We haven&#039;t been mentioned in the Inky yet, but our biggest bounce so far has come from the Philly Metro (which reached lots of part-time employees) - not our national TV appearance (which reached lots of business owners) 
While we focus on The Heavy Artillery, MSM is an important &#039;touch&#039; for us. People don&#039;t hear about something one time and say, &quot;Wow, that&#039;s amazing&quot; they need to hear it 5, 10, 20 times for it to process. I&#039;ve found that when I make sales calls or talk about myfirstpaycheck.com after MSM pieces people are much more likely to say, &quot;Oh yea, I&#039;ve heard of that site, what do you do again?&quot;&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Alex, couldn&#8217;t have said it better myself &#8211; as we&#8217;ve built myfirstpaycheck.com we&#8217;ve received all sorts of kinds of press and seen all sorts of different types of bounces from it. We haven&#8217;t been mentioned in the Inky yet, but our biggest bounce so far has come from the Philly Metro (which reached lots of part-time employees) &#8211; not our national TV appearance (which reached lots of business owners) 
While we focus on The Heavy Artillery, MSM is an important &#8216;touch&#8217; for us. People don&#8217;t hear about something one time and say, &#8220;Wow, that&#8217;s amazing&#8221; they need to hear it 5, 10, 20 times for it to process. I&#8217;ve found that when I make sales calls or talk about myfirstpaycheck.com after MSM pieces people are much more likely to say, &#8220;Oh yea, I&#8217;ve heard of that site, what do you do again?&#8221;</p>
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		<title>By: jenny</title>
		<link>http://dangerouslyawesome.com/2008/05/keep-your-audience-relevent-not-all-press-is-good-press/comment-page-1/#comment-755</link>
		<dc:creator>jenny</dc:creator>
		<pubDate>Fri, 02 May 2008 16:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.dangerouslyawesome.com/?p=344#comment-755</guid>
		<description>&lt;p&gt;I think the other thing is that coworking would not be interesting to your average mainstream media consumer.  I think a better test would be something non-dependent on &quot;the tubes&quot; being reported in both ways.&lt;/p&gt;

&lt;p&gt;Also, old media had linking way before the Internet--the &quot;wire.&quot;  However it works in terms of rebranding rather than moving to a new site.  So more often than not, if you read news on a newspaper website or google/yahoo, or cnn, you actually are reading content from another place--just rebranded.  The currency of news is getting it widely distributed, not hits on one site.&lt;/p&gt;

&lt;p&gt;It&#039;s interesting being halfway between old and new media.  The monetizing structures are pretty ingrained and at odds.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I think the other thing is that coworking would not be interesting to your average mainstream media consumer.  I think a better test would be something non-dependent on &#8220;the tubes&#8221; being reported in both ways.</p>

<p>Also, old media had linking way before the Internet&#8211;the &#8220;wire.&#8221;  However it works in terms of rebranding rather than moving to a new site.  So more often than not, if you read news on a newspaper website or google/yahoo, or cnn, you actually are reading content from another place&#8211;just rebranded.  The currency of news is getting it widely distributed, not hits on one site.</p>

<p>It&#8217;s interesting being halfway between old and new media.  The monetizing structures are pretty ingrained and at odds.</p>
]]></content:encoded>
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		<title>By: jenny</title>
		<link>http://dangerouslyawesome.com/2008/05/keep-your-audience-relevent-not-all-press-is-good-press/comment-page-1/#comment-2122</link>
		<dc:creator>jenny</dc:creator>
		<pubDate>Fri, 02 May 2008 16:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.dangerouslyawesome.com/?p=344#comment-2122</guid>
		<description>&lt;p&gt;I think the other thing is that coworking would not be interesting to your average mainstream media consumer.  I think a better test would be something non-dependent on &quot;the tubes&quot; being reported in both ways.&lt;/p&gt;

&lt;p&gt;Also, old media had linking way before the Internet--the &quot;wire.&quot;  However it works in terms of rebranding rather than moving to a new site.  So more often than not, if you read news on a newspaper website or google/yahoo, or cnn, you actually are reading content from another place--just rebranded.  The currency of news is getting it widely distributed, not hits on one site.&lt;/p&gt;

&lt;p&gt;It&#039;s interesting being halfway between old and new media.  The monetizing structures are pretty ingrained and at odds.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I think the other thing is that coworking would not be interesting to your average mainstream media consumer.  I think a better test would be something non-dependent on &#8220;the tubes&#8221; being reported in both ways.</p>

<p>Also, old media had linking way before the Internet&#8211;the &#8220;wire.&#8221;  However it works in terms of rebranding rather than moving to a new site.  So more often than not, if you read news on a newspaper website or google/yahoo, or cnn, you actually are reading content from another place&#8211;just rebranded.  The currency of news is getting it widely distributed, not hits on one site.</p>

<p>It&#8217;s interesting being halfway between old and new media.  The monetizing structures are pretty ingrained and at odds.</p>
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