dangerouslyawesome

I'm Alex Hillman, the co-founder of IndyHall and a guy who makes things better in Sunny Philadelphia.

I work on Beanstalk, Postmark, and DynamicWear.

I think technology is cool, but people are infinitely cooler.

shopify releases marketplace, redesign, new pricing scheme…

and for some it’s a win, others a loss. Shopify is a RoR based hosted eCommerce solution that, over the last 9 months, I’ve fallen in love with and done over a dozen shops with.

First, lets focus on the win.

The 2nd screenshot from the right is the first Shopify store I ever did, Surfer Supplies online surf shop.

Shopify’s “brochure” site is now at a .info domain. The content is a cleaned up, reorganized version of the previous marketing site, and I quite like the look/feel. I also rather like their screenshots page, which currently has 2 shops I worked on (NoonaCo and Willotoons), though I’m a little sad it’s not paginated. What happens when the current featured screens get pushed out? I’d like to see them archived.

The new Shopify DOT COM site is featuring a screenshot of a global product search…interesting move, I wonder how this will pit competing Shopify store owners against each other. A cool move from a visibility perspective, a questionable one from a community perspective.

In fact, while I’m on the topic of community…thats one of my favorite things about Shopify. The development community has always been awesome, and incredibly supportive of each other. It was a great place to send newbie Shopify developer. Today, Shopify released a new pricing scheme. Previously, their service was free until you made a sale. At that point there was a 3% commission. While this was a tough sell to large volume stores, it was perfect for the MAJORITY of what Shopify is used for…small, boutique shops. Minimal cost until a sale was made. Beautiful. And for me, the sale was easy-as-pie. I had so many people geared up to use Shopify for their next shop.

Then, today brought change. And the people, oh, they’re pissed. The new pricing model is definitively geared towards volume sellers. Great…for them. But what about the little guys? Shopify’s Cody says:

I don’t think that paying $24 / month puts Shopify out of range of low capital startup projects. Installing, securing, backing up, and hosting your own server with Zen cart will surely be a lot more costly, either in dollars or man hours, than having a Shopify subscription.

That will help the sell…but nonetheless, I’m confident I’ll be losing customers to this. Luckily, current customers are grandfathered in. But if you haven’t put your credit card in yet, you’re lost. Never mind the fact that I had the old selling points memorized…this grid is MUCH more complicated, and makes it much harder to make a decision and a sale.

At this point, I’m going to be keeping a close eye on this. I’ve come to love Shopify as a product, and as a selling point. I was able to enable my customers in a way no other product could, and consistently impress. Shopify’s staff has been incredibly responsive and supportive since day 1, so I’m hoping that they take the community’s interest and coming to a middle ground.

This is a great example of creating a passionate community and then, when they could have been involved with the discussion of the direction of the product, they weren’t and now the community is in dissent. It’s only a matter of time before someone starts posting HD DVD encryption codes all over the forum. sigh.

In the mean time…while the community and Shopify’s staff come to terms, I regret to say that I’m forced to look for an exit plan…and at this point in time, I’m really, really stuck to find one that fits as good as Shopify does. Well….did.

Scott, Tobi, Daniel, Cody, Paul, James, and the rest of Jaded Pixel: I’m a devoted fan of Shopify, and hope to stay one. Please, please do best by your community, your users, and your customers.

Wild and crazy final thought: what if Shopify had this plan as a hosted option, and then…open sourced the platform. That is, for people who want ease of hosting, deployment, maintainability, etc…you pay monthly for that service. For those capable of deploying patches, arranging hosting, security, backup, and all of the other costs that go along with e-commerce, provide a self-hosted and open source option. This would be an awesome way to go back to the community roots that you’ve served and have served you, and calm the community down by making every-body-happy.

[tags]shopify, jadedpixel, changes, community, dissent[/tags]

Join me for my next half-day coworking workshop on 2/19.
Find out details or sign up below. Save $75 by using the code DANGER.

its not too late to pledge startuporbust's blog-a-thon!

IndyHall member Chris Conley has been blogging every 30 minutes since 9am today, and will continue doing so until tomorrow at 9am. He’s doing this…because he’s crazy? Well yeah, but it’s also for a good cause. You can pledge and when he completes, the money he raises goes to providing resources to break the cycle of homelessness…a problem we have in this city, and many many other cities share.

There’s a post where he interviewed me, of course, but there’s tons of other great interviews with entrepreneurs, local and abroad, plus lots of Chris’s own insight. It’s really some incredibly high quality posts, even without considering volume in a 24 hour period.

The top donation also receives a $50 itunes gift card. So do good, win free music, and enjoy Chris’s awesome posts. Go pledge!

[tags]startup or bust, entreprenurs, blogging, blogathon, drive[/tags]

Join me for my next half-day coworking workshop on 2/19.
Find out details or sign up below. Save $75 by using the code DANGER.

the value of a community, online and off

Roz made really great post on the urban family, and afterwards followed up with me offline about the format that etsy (an awesome crafty/boutique community) has run that really feels like a direction that IndyHall is headed.

Etsy has another “entity” called EtsyLabs, which allowed them to extend their successful community of people selling their things online into a resource to teach OTHER people how to experience that same success from doing something that they love.

Roz is spot on, part of the fuel for me wanting to start organizing Independents Hall was self-serving: I’d already built a successful business that was based around sharing of talents between friends and established talent partners. Since it worked so well for me, I not only needed a place to find more partners (thats the self-serving part), but also I wanted to show others the value of collaboration, and make it easier for them to be awesome at what they do.

Along the way, many of us have become friends, and encourage each other to succeed and be happy with what we do, even outside of the realm of “work”. The fact of the matter is, Independents Hall has allowed us to build the foundation of an “urban family” that’s much larger than just our circle of friends, acquaintances, and business partners. By taking an online community offline, and doing things face to face and not just for the purpose of business but for the purpose of improving the quality of our lives, we make huge strides to unify an otherwise segmented community that we live in.

[tags]urban family, community, philadelphia, Etsy, EtsyLabs[/tags]

Join me for my next half-day coworking workshop on 2/19.
Find out details or sign up below. Save $75 by using the code DANGER.