dangerouslyawesome

I'm Alex Hillman, the co-founder of IndyHall and a guy who makes things better in Sunny Philadelphia.

I work on Beanstalk, Postmark, and DynamicWear.

I think technology is cool, but people are infinitely cooler.

marketing bliz meets milton bradley

Ok, so maybe this game wont make it to the shelves of your local toys-r-us, but I definitely see the fun and positive results that can come out of organizing a game called “Half Baked”. Recently executed at CitizenSummit, this game involves the mashing of seemingly unrelated words (which reminds me of some of these fun tools), and in a matter of minutes a small team turns the new pseudo-word into a business model, complete with revenue model, marketing tactics, tagline, and logo. And like many board games, I’m pretty sure that this one gets better with a couple of drinks, too.

From Dave McClure’s blog:

Act 1: start by having people yell out ~50 random words.
Act 2: split into 5 teams, each chooses 2 words + “.com”
Act 3: each team has ~10 min to prep their BlankBlank.com biz plan
(biz plan = product idea, revenue model, marketing plan, logo, tagline)
Act 4: each team does a 5 minute pitch on their product to a VC
Act 5: vote on who did the best job, then celebrate the insanity

Check out the winning pitch:

Is it a good fit for CreativeCamp? We’ll give it a shot, cuz it looks like a LOT of fun.

[tags]games, half baked, marketing, barcamp, citizen agency, creativecamp, Dave McClure[/tags]

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